Social media strategist

Social that makes
people care.

I help brands turn big ideas into scroll-stopping stories and thriving communities—with creative work and results you can actually measure.

STRATEGY ✦ CONTENT ✦ COMMUNITY ✦ CAMPAIGNS ✦ ANALYTICS ✦ STRATEGY ✦

A little about me

I’m Tatyana—part strategist, part storyteller, part creative, and always online

I create social experiences rooted in culture and curiosity, with a real understanding of what makes people stop, engage, share, and join the conversation.

I’ve shaped social work for household names across entertainment and consumer brands, including food and spirits—balancing creative instinct with the numbers that move a brand forward.

Selected work

Strategy, creativity, culture,
and the receipts.

(01)

Influencer marketing · Campaign management

Cheetos

Pass the Mac

The objective

Build awareness for Cheetos Mac ’N Cheese and drive entries for the brand’s first sweepstakes centered on an in-person experience: a chef-curated dinner in Atlanta.

My strategy + role

I led influencer discovery, outreach, communications, and content coordination, partnering with three food and chef creators to produce authentic content that drove their audiences to enter. The campaign connected creator storytelling, an Instagram Reel, a dedicated landing page, and a branded dinner experience.

  • Influencer discovery
  • Creator outreach
  • Campaign communications
  • Content coordination

Campaign content

Selected posts from the campaign

Daven Gates, @onestopchop_
@onestopchop_ Pass the Mac campaign post
01
Daven Gates@onestopchop_
Jessica Hirsch, @cheatdayeats
@cheatdayeats Pass the Mac campaign post
02
Jessica Hirsch@cheatdayeats
Kolby Chandler, @chefkolbykash
@chefkolbykash Pass the Mac campaign post
03
Kolby Chandler@chefkolbykash

Measurable results

1.78Mbrand Reel views
189K+creator impressions
347K+creator views
24.6Kengagements
(02)

Social strategy · Content planning

Bounce TV

Giving Black Women Their Flowers

The objective

Celebrate Black Women’s History Month with a culturally relevant campaign that elevated Black women’s stories while accelerating growth, reach, engagement, and community response across Bounce TV’s social channels.

My strategy + role

I developed the cross-platform content strategy and content ideation for Bounce TV’s Facebook and Instagram communities, supported by Twitter. The creative system paired timely cultural moments with celebratory storytelling, community recognition, and a clear visual identity that audiences could immediately connect with.

  • Campaign strategy
  • Content ideation
  • Cross-platform planning
  • Performance optimization

Campaign content

Selected posts from the campaign

Ketanji Brown Jackson celebration post
01Ketanji Brown Jackson celebration post
Xernona Clayton tribute post
02Xernona Clayton tribute post
Simone Manuel tribute post
03Simone Manuel tribute post
Giving Black Women Their Flowers finale post
04Giving Black Women Their Flowers finale post

Measurable results

+72.4%follower growth
3.15Mimpressions
193Kengagements
6.1%engagement rate
(03)

Organic social · Campaign strategy

Jack Daniel’s

Straight Up Conversations

The objective

Use Black History Month to create an authentic conversation about Jack Daniel’s history and Nathan “Nearest” Green’s legacy, while exploring Black entrepreneurship and the meaning of building a lasting legacy.

My strategy + role

I developed the organic social campaign for a two-part video series featuring an intimate conversation about brand history, Nathan “Nearest” Green, equity in the spirits industry, and community impact. The rollout used owned and partner channels to extend the story beyond the brand feed.

  • Organic campaign strategy
  • Content planning
  • Social rollout
  • Partner amplification

Campaign content

Selected posts from the campaign

Straight Up Conversations across Instagram Feed and Stories
01Straight Up Conversations across Instagram Feed and Stories
Every Legacy Has a Beginning campaign creative
02Every Legacy Has a Beginning campaign creative

Measurable results

700K+video views
69K+impressions

Services

Social support,
start to finish.

Choose the support you need or bring me in across the full social lifecycle—from the first insight to the final report.

01

Social Media Strategy

Audience research, channel direction, campaign frameworks, and platform recommendations.

02

Content Planning

Editorial calendars and content pillars that turn strategy into an actionable plan.

03

Content Creation

Platform-native concepts and creative direction designed to stop the scroll.

04

Copywriting

On-brand captions and social scripts with a distinct point of view.

05

Community Management

Responsive, human engagement that builds trust and strengthens brand affinity.

06

Campaign Management

End-to-end coordination across creators, content, timelines, and stakeholders.

07

Analytics & Reporting

Clear performance stories and actionable recommendations for what comes next.

Have a project in mind?

Let’s make your brand
impossible to ignore.